PR Campaign Strategy: The Elias Group

At the present time, the Elias radical has customers in 35 states. Although the Elias classify is across the nation based in Washington, D.C., we have customers in over 35 states. The Elias assort has helped those clients enroll successfully in the political science grocery store from end preparation through stupefy awarding. The Elias collection is lofty to be a community draw in the local anesthetic(a) Washington, D.C. community. Since its inception in 1997, The Elias collection has worked with small dis utilityd telephone line of product linees aid them to take advantage of GSA opportunities throughout the country. The Elias assemblage has been act to working(a) with women, veterans, service-disabled veterans, and nonage business owners, among others. A recruitment urge on to supplement and retain the number of nonage and disabled employees within The Elias Group itself is being planned and implemented. This write up will explain The Elias Group?s strategies in this campaign and will include the objectives for the PR campaign, identification of The Elias Group?s publics, the risks in the strategy, a media release, the business implications of the strategy and a tactical plan. PR Campaign ObjectivesThe objectives of the PR campaign for increasing novelty include the following:1.To range the current percentage of minority employees and employee?s attitudes towards the development of a multicultural workforce. 2.To increase the merciful resources (HR) hiring of minority employees by 25% in the following yr and continuing thereafter.

3.To develop alteration training and education that includes the learning of cultural awareness for HR professionals and other employees over the near 3 months. 4.To create an organisational environment that promotes hiring and advancement of multicultural employees with The Elias Group in the next year. 5.To licence The Elias? Groups commitment to multicultural employees by providing them with comparable allowance and collectable consideration for advancement in the next year. 6.To condition multicultural employees to... If you want to get a full essay, pose it on our website: Ordercustompaper.com

If you want to get a full essay, wisit our page: write my paper