Segementation Identification

Psychographic segmentation divides the food commercialise into groups based on hearty class, aliveness-style and personality characteristics. It is based on the assumption that the types of products and brands an individual purchases give reflect that persons characteristics and patterns of living. The following argon examples of psychographic factors utilize in market segmentation: 1. genial class : Is the single most employ variable for research purposes, and divides the population into groups based on the neckcloth of the Chief Income Earner (CIE), as such it can be seen as a socio-economic scale. In the UK, The National Readership Survey, provides the following standardised groupings. The socio-economic scale| 2.

| | sociable grade| | | Description of occupation| | | Example| | | | | A| | | uplifted autobusial, administrative or professional| | | Company director| | | | | B| | | intermediate managing directorial, administrative or professional| | | Middle manager| | | | | C1| | | supervisory, clerical, junior administrative or professional| | | Bank range clerk| | | | | C2| | | skilled manual of arms workers| | | Plumber| | | | | D| | | semi- and unskilled manual workers| | | Labourer| | | | | E| | | state pensi hotshotrs with no other income, widows, routine and lowest grade earners| | | Unemployed| | | | 3.      sink in to view more detailed breakdown of Social var. Scale 4. Lifestyle : Involves classifying passel according to their values, beliefs, opinions, and interests. There is no one sta! ndardised modus vivendi segmentation model, instead market research firms, and ad agencies are constantly devising new categories, which will outdo abet tar chafe possible consumers of their clients products. One example of a life style classification model, is that developed by the denote agency, green & Rubican, called Cross Cultural Consumer...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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