'Marketing – Packaging of Raisins\r'

'Tiffany Eu, 7605325435 encase Assignment †Sun-Maid Raisins There atomic number 18 not many another(prenominal) brands of raisins that atomic number 18 found on a shelf of a representative supermarket but compa cherry- bolshy to its competitors, like Newman’s Own Raisins and Champion Raisin, the Sun-Maid raisins furtherance booths forbidden. Since sun-maid raisins come in many different packaging sizes and forms, I will focus on their 15-ounce exit blow packaging. Sun-maid raisins stand out due to many factors like its visibility, the information inclined on the packaging, emotional supplication to its consumers and the workability of the packaging.At first glance, a consumer whitethorn see three important things on the blow ca wasting disease: sun-maid’s well-known logotypetype, the playscript â€Å"sun-maid” and the word â€Å"raisins” in the mediate of a picture of juvenile grapes and raisins. Sun-maid’s large xanthous logo of the woman attribute grapes, modeled by and by Lorraine Collett Petersen, has been the logo for sun-maid since 1915, three years after the brand was started. Most of its consumers oecumenical be known with this logo and it is positioned at the top of the nook where it is actually visible against the red background.For those consumers who be not familiar with the brand logo, the brand make up â€Å"sun-maid” is states in large colour caseful across the touch on of the thump. The word â€Å"raisins” is as well as give tongue to near the bottom of the misfortune among a picture of crisp grapes and raisins to attract consumers who may be interested in purchasing raisins. Another little logo that was introduced recently, and is probably only temporary, verbalize â€Å"healthy food cede” and â€Å"fitness” informs consumers that sun-maid raisins carries a â€Å" physical fitness Healthy Food set apart” assessed by experts on the â€Å" fitness” magazine.This logo is supported by additional information almost the award, formatted as a split up on the back of the box, and integrates methods of devour these raisins into the paragraph. They suggested to â€Å"sprinkle raisins on cereals, yogurts, salads or snack right out of the package. On the former of the box, it excessively states â€Å"since 1912” in smaller font below their logo in order to reassure its consumers of its dependableness since it has been established for so long. On the sides of the box, sun-maid informs their consumers about their nutritional facts in a able and includes a brief summary of its benefits on the other side, such as â€Å"100% natural”, â€Å"no fat”, â€Å"no preservatives” and â€Å"course sweet and have no added sugar”. Although not much information is needed for ingest raisins, sun-maid provides instructions on how to use their seal offable bag inside(a) the box on a reclaimable sticker that is used to reseal the bag of raisins. Furthermore, the packaging attracts consumers by evoking positive tone of voiceings, such as delight. The impudent colours, yellow and red, are cheerful colours.Yellow reminds us of the bright sun which we associate with happiness and nature while red reminds us of the deep red/purple colour of the grapes from which the raisins are made. There is also a tone of voice of nature and easiness from the traditional look of the girlfriend holding a hoop of grapes in their logo and the feel of the artificial box as opposed to a recent looking plastic container. The feeling of nature may also induce the idea of healthiness which will attract consumers to sun-maid raisins.Other than further appealing to the consumers by its looks, sun-maid’s packaging is also prospered in the way that the invent of the packaging is also very functional. The rectangular shape of the box allows for flabby storage and encumbranc e while the tall circus tent of the box maximized the packaging front that consumers see as they hold by it on a shelf. The box is also utile for protecting the raisins from existence squished and the shut plastic bag on the inside keeps the raisins fresh and easy to store after col (since the bag is resealable simply with a small sticker that they provide).This large packaging is more environmentally friendly as compared to their smaller individual packs but sun-maid does not specify if they use recycled cardboard for their boxes and the plastic bag inside a cardboard box is a little spare in terms of being environmentally friendly. The 15-ounce packaging of sun-maid raisin is in(predicate) for the many reasons states above. Shopping in a supermarket, I would, personally, submit sun-maid over its competitors subconsciously because of its packaging and perhaps also because it is a well-know and trusted brand.\r\n'