MEMO strategy

This memorandarandumranda explains the strategy that I will apply to implement the dialogue situation of the case 5.AudienceThe audience for the message is the immediate superior, and consequently it is more effective to use memo to communicate with him or her. The earth is because memo is more formal and less personal than a garner or email. This is able to create the semblance of a sound chore concern based on data and studies as opposed to a letter, be it hand or type written, which conveys sen erants and passion and is not regarded as authoritative.PurposeThe general purpose of the message is to persuade. In order to be able to do this effectively, it must be shown that there is a valid business concern that needs to be addressed. The use of a memo, as put forwarded earlier, gives the come forwardance of official correspondence devoid of any feelings and sentiments, which are usually not considered when making business decisions.Associated essay Sample Memo for fellows hip Team BuildingIn order to convince the superior, there is a need to downplay personal convictions while at the same time express this as a valid business concern that is commonly addressed in day to day business matters. Therefore, memo is the some often used means of accomplishing this in any corporate structure. fillThe general tone that must be used in this memo is a formal business tone. The superior needs to to a lower placestand the relevancy of the matter in relation to business and familiarity performance. This is why a business tone, which avoids conversational language, must be used.StructureFinally, since this will be addressed to a superior, the memo must avoid a postulate and confrontational approach while maintaining its authoritativeness. Before beginning, a buffer foundation be used to improve the way the superior will parcel out the situation and perhaps be able to get the desired outcome. The for the first time few sentences should al hit the booksy outl ine the problem that will be go about and the strength cost, which helps get the bosss attention. By the end, it must be made clear to the boss what action must be taken. The memo must also take care as not to appear as if it is attacking the superior or severely criticizing his decision and this merchant ship be achieved by adding a buffer at the beginning.Based on the analysis of this communication situation, I will use a memo as an effective medium to solve this case.To Brad Pitt, Executive conductorFrom Hayeon Jung, Project HeadDate November 13, 2006Subject Extended Warranties and Sales facts of lifeWe have recently received news which may be spanking to the profitability of our extended warranty sales and after a thrifty study of our proposed actions regarding the sales training program for extended warranties, I deliberate that it may be in our best interests to come up with an pick approach regarding this matter. Based on my studies, this has the potential to be v ery risky move for the company because of the lower sales of all company products overdue to the anticipated consumer backlash to this selling strategy.Business hebdomad, a widely read business magazine, is publishing an article on extended warranties, and it makes specific mention of the fact that half of the warranty price goes to the salesperson as a commission and that only 20 percent of the total amount customers endure for warranties eventually goes to product repair.Early failures are usually spinal columned by manufacturers warranties, and the extended warranties we are selling are designed to cover that center part of the life span. In other words, many extended warranties cover the period of time during which consumers are least likely to need them and nominate no coverage when consumers need them most.While extended warranties present gainful margins for the company, the resulting consumer backlash from this article could potentially reduce sales for all of the co mpanys products.With the current sales training lined up, more offensive marketing for extended warranties will send the wrong signal to the consumers. Furthermore, the potential threat of added media exposure caused by the article in Business Week could threaten the sales projections for the company.It is strongly recommended that the plan to continue the sales training be ceased. Doing so will reduce any overhead be and training expenses that may be incurred from the implementation of the training program. Moreover, alternative marketing strategies such as using the Business Week article to the emolument of the company can be formulated instead of the sales training.I strongly believe that our company has a great future under your leadership as we continually explore ways to strengthen the kin between the customers and the company.Hayeon jungCustomer Service Manager