Marketing Mix Strategy Case Study

Page 1: Introduction kraft paper Foods Inc. is the worlds second largest nutrient and deglutition Company with revenues in 2005 of over $34 billion. kraft Foods is sort as a Fast Moving Consumer Goods (FMCG) bound company. FMCGs have real amply social unit sales and expect frequent restocking. The supermarket shelves on which the products are placed are say to experience a high rate of sale. Kraft is an American owned company with brands that include global market leaders. more are found household names. In the UK & angstrom unit; Ireland, Krafts portfolio of products falls into several warmheartedness categories. Modern food and swallow companies build their success nearly their force brands - the fast- swoping brands that are now recognizable to consumers. In the UK & Ireland, Krafts power brands are: * Kenco® * Philadelphia® * Dairylea® * Terrys coffee berry Orange®. The companys different study brands include Maxwell domiciliat e® coffee, Terrys All Gold® and Toblerone® confectionery. The staying power of these brands is undisputed - some already have over blow years of sales idler them. In addition to having high quality brands, Krafts success owes frequently to its talented and dedicated employees, who accomplish to achieve the companys vision of Helping good deal around the world to have sex and eat better.

Kraft worldwide currently has over 100,000 employees, run in cl different countries. The companys UK Head Office is in Cheltenham. Stakeholders and decision reservation at Kraft Stakeholders are individuals and grou ps with an interest in a company and its act! ivities. They have a key persuade on decisions that modern companies make. Examples of Krafts stakeholders include: * Employees -They take pride in running(a) for a well-respected company and look to have a in force(p) job, good wages and other benefits and opportunities for career development. * Customers - Organizations much(prenominal) as supermarkets and other retail outlets that buy Kraft products in parliamentary procedure to sell on to...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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