COKE IN THAILAND

Coca Cola Background of caller and it branches The Coca-Cola is the worlds approximately popular soft drink and the worlds most named trademark, it was recognized by 94% of the worlds population, the comp some(prenominal) sells almost half of all the soft drinks consumed around the world. The Coca-Cola alliance was founded in 1886. Created in Atlanta, Georgia by Dr. John S. variety Coca-Cola syrup with carbonated water. Coca-Cola was first offered as a give deglutition by leading manufacturer, tradeer, and distri thoor of nonalcoholic drink concentrates and syrups, apply to produce more than 300 beverage disgraces. Their bodily headquarters be in Atlanta, with local operations in oer 200 countries around the world. However, Coca-Cola was sold in Thailand since geezerhood 1949. Coca-Cola is the pinhead beverage with the longest accounting in Thailand. Today, you hindquarters baffle Coca-Cola in virtually every part of the world. military force      Â Â Â Â Having long history and strong brand image as arguing advantage.         long-familiar among the worlds soft drink, especially in Thailand, and it alike has big grocery store share.         Having unique selling points, communication and diffusion channel. Weakness         Coca-Cola is still elevation of soft drink in Thailand, it means that it has to face more renovation in the future, but maintains old approach to officiate the telephoner.         Coca-Colas advertising campaign is a little bit thinness relative to the competitor sometimes.

fortune         Thai ec! onomy is recovering; the company has more evolution space in Thailand.         High brand image forget bring more chance to Coca-Cola.         Coca-Cola is already ripe; therefore, the market is stable in spite of any economic situation. Threats         In the soft drink market, there are high competition rate. Coca-Cola must make customer loyalty.         Coca-Colas managers should recognize the positioning of company and reinforce promotion offensive. After all, Coca-Cola Company is already sophisticated in Thailand till now, in our point... If you want to need a full essay, order it on our website: OrderCustomPaper.com

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