Feminism as Sponsored by Gatorade and Nike :: Exploratory Essays Research Papers

feminist movement as Sponsored by Gatorade and NikeThe fourth wave of feminism is here and it is found solely on physiological achievement. Exercise and sport has move around angiotensin-converting enzyme of the few arenas in which female person competition is welcomed and savored. Commercials feature prominent female athletes challenging males, chanting the slogan anything you can do, I can do better. Due to a variety of factors--improved knowledge about womens health, decreased focussing on child-bearing, a cultural ideal of a fit and trimness body--athletic success is now an acceptable and applauded goal for women, hardly at what hail? Part of this focus on the body must be callable to the backlash against feminism. I am not speaking of Susan Faludis theory and examples, but instead of a further backlash against her and everything for which she stands. The focus on the physical is a reaction against the intellectual. It is as if these women are distinguishing screw pos tmodern feminist theory. Ive got work to do. I arouse met high school students who say feminism has nothing to do with them and that they are not feminists themselves, but these same girls win basketball scholarships and fight the school board to be dictated on the football team. Where did the feminist label get such(prenominal) a bad reputation? Susan Faludi has some ideas in Backlash, but the student athletes testament likely never read her book. They have little patience for feminist theory, but appreciate feminist practice. Instead of getting active in politics or academia, they get active on the courts and fields. Feminism has become not a battle of the minds, but a battle of the backhands. When the united States womens team won the World Cup, the nation rejoiced. Soccer is not know as an American game, especially with its worldwide popularity. For some reason though, women have often been encouraged to play soccer in physical facts of life classes the past twenty years t his is likely because no special equipment such as helmets, padding, etc. is required, thus keeping public school budgets puff up in check. While the mens team lost, the womens team won. It gave the United States a source of patriotism, a rariety in these global times. However, what I heard close to comments from spectators did not revolve around the game itself, but the moments immediately undermentioned the dramatic conclusion. When Brandi Chastain stripped off her jersey and ran in her sports bra, that was the image that closely people remember.